Matthyssens Paul

University of Antwerp/Milano-Bicocca

Prof. Dr. Paul Matthyssens is Professor of Global Business and Global Marketing at the University of Milano-Bicocca, Department of Economics, Quantitative Methods and Business Strategy (DEMS). He is Emeritus Professor at the University of Antwerp (Department of Management) and Antwerp Management School (AMS). From 2013-2018 he was the Dean of Antwerp Management School. Before, he was Chair of the Department of Management (2006-2011) and of the Research Commission of the Faculty of Business and Economics of the University of Antwerp (2011-2013). Paul is/was visiting professor at Danish Technical University Business School in Lyngby (DK), Goa Institute of Management (India), University of Gdansk (Poland), Donghua University (China), Fordham University (USA) and University of Milano-Bicocca (UNIMIB, Italy). He received the Best Full-time Master Teacher Award in Antwerp in 2014.

Matthyssens served on several peer review teams for AACSB in Barcelona (2017), Istanbul (2018), Cape Town (2019), Shanghai (2020), Porto (2020) and Bangkok (2022). He acts as AACSB Mentor for the Faculty of Management Sciences, Prince of Songkla University, Hat Yai, Thailand (2023) and the ESC Pau, France (2023).  He coaches marketing and management scholars of Chinese universities regarding excellence in research and related topics (e.g., Donghua University, Shanghai; Zhejiang Sci-tech University, Hangzhou). Paul gave several guest lectures and training sessions at business schools and universities throughout the world such as in Slovenia, Slovakia, Spain, Russia, Indonesia, India, China, Philippines, Italy, USA, South Africa, Sweden, Poland, Denmark, Finland, Hungary, Estonia and The Netherlands.

Matthyssens published more than 100 articles in academic journals such as Industrial Marketing Management, Journal of Management Studies, Strategic Organization, Long Range Planning, Technovation, Journal of Business & Industrial Marketing, Psychology & Marketing, International Marketing Review, Journal of Engineering & Technology Management, International Journal of Operations and Production Management, International Journal of Production Research and Journal of Purchasing & Supply Management. His research interests include business and industrial marketing, value innovation, servitization, global strategy, industry transformation, business modelling, ecosystems and purchasing strategy. He serves on several editorial boards of academic journals and is Honorary Board member of the journal Industrial Marketing Management. Paul’s H index in Web of Science is 23 and in Google Scholar 45 (March 2020).

Matthyssens is member of the Strategy Council to the Board of the European top research institute VITO (2017-now). He advised companies and trained managers of companies such as ERIKS EU&USA, SD Worx, Roche, Fabricom-Suez, Asco, Barco, SKF, Proximus, Atlas Copco, Finmeccanica, Beaulieu, Stora Enso, Niko, DSM, Sabic and Oiltanking. He gave support to sector federations in Belgium and The Netherlands on industry convergence and transition and to the Provincial authorities of Antwerp on their industrial policy and their business incubation centers. Matthyssens was member of the Industry Council of the Flemish Minister-President (2010-2014). Presently, Paul advises the Yangtze River Delta Creative Economy Coordination Committee (Shanghai China, 2016-now) and co-hosted the 2018 and 2019 Shanghai World Creative Economy Summit. He is nominated Co-Chair of the Summit for the period 2019-2021 by the Yangtze River Delta Creative Economy Coordination Committee in China. Matthyssens served several times as Chair of the Jury of the SME and Start-up of the Year Award from UNIZO, the Purchasing Excellence Award (VIB) and the Factories of the Future Award (Agoria). In June 2015, he received a Royal Distinction in the Netherlands for ‘extraordinary contributions to the field of industrial marketing and the stimulation of the competitiveness of Dutch industry’: 'Officier in de Orde van Oranje-Nassau' (Officer in the Order of Orange-Nassau).